I turn complex enterprise workflows into products people trust.
From aviation maintenance floors to retail supply chains and AI copilots, I lead the strategy, grow the designers and own the solution, so hard problems ship as products people actually adopt.
Leading UX strategy across aerospace and defense solutions for the world's top airlines, aligning cross-functional teams of designers, engineers and analysts around a single experience.
Clients
Southwest Airlines
Japan Airlines
Icelandair
Copa Airlines
LATAM Airlines
Emirates
Sep 2023 – Oct 2025
RichRelevance (Algonomy)
UX Designer
Full time · Retail & Supply chain
Established design as a strategic function inside a mature AI product, governing design with a peer, mentoring a junior and joining UX recruitment, turning one long-running trial into a scalable portfolio of 10+ enterprise retail clients.
Clients
Wellcome
7-Eleven
Guardian
Mannings
DFI
2024 – 2025
Toucode
Product Owner & Product Strategist
Part time · Food tech
Led SmartDine end to end as co-founder and product owner, from opportunity discovery and customer validation to roadmap, budget, pricing and launch.
2021 – 2023
CrowdSnap
Product Designer
Part time · Research tech
Repositioned a struggling product into an AI-powered research and analytics platform.
Oct 2021 – Sep 2023
Rootcode Labs
UX Designer (Intern)
Full time · Conversational AI
Led end-to-end design for B2B conversational AI platforms (ConverseUp, Kendrion) and set the design handover practice for the Rootcode AI team.
Clients
Spa Ceylon
Kendrion
Process studies
End-to-end UX process, from empathise to test. Independent of my career path.
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